Amanda, a florist, is the owner of Flush Inc. She receives a mail from Pluto Corp., a manufacturer of foam products, offering a water-soluble foam brick frequently used for arranging fresh flowers. According to the offer, if Amanda places an order with Pluto, she would be automatically registered to win $10,000 in a customer appreciation contest. This is an example of combining direct marketing with:

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This is an example of sales promotion, as Pluto Corp is offering a special incentive to encourage Amanda to make a purchase. The chance to win $10,000 is a direct marketing technique used to promote sales.

Amanda, a Florist, Is the Owner of Flush Inc