The _____ categorizes billboards, street furniture, alternative media, transit, and specific forms of radio as out-of-home advertising.
A) Traffic Audit Bureau (TAB)
B) Outdoor Advertising Association of America (OAAA)
C) Competitive outdoor media report
D) American Public Transportation Association (APTA)
E) Point of Purchase Advertising Institute
Correct Answer:
Verified
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Q26: Another name for alternative media is:
A)functional communications.
B)nontraditional
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Q30: Of all out-of-home media, _ advertising enjoys
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