A major reason for the continued success of outdoor advertising is:
A)its ability to communicate complex messages.
B)its low cost.
C)its ability to eliminate waste coverage.
D)its ability to remain innovative through technology.
E)its ability to provide extremely accurate measures of the medium's reach.

Question

Quizplus · Accepted Answer

Outdoor advertising remains successful due to its ability to innovate with technology, such as digital billboards and interactive displays, which enhance engagement and visibility.

A Major Reason for the Continued Success of Outdoor Advertising