Solved

Fervor Inc

Question 78

Multiple Choice

Fervor Inc., a leading women's clothing line, has printed its company name and logo on ball pens, calendars, and key rings. As part of its promotional strategy, customers of Fervor are offered these items as complimentary gifts. These items are referred to as:


A) ambient products.
B) premiums.
C) advertising specialties.
D) company benefits.
E) support media products.

Correct Answer:

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