Products such as free pens, calendars, and coffee mugs featuring a company's name and used as promotional tools are referred to as:
A)premiums.
B)advertising specialties.
C)sales promotions.
D)heuristics.
E)mnemonics.

Question

Quizplus · Accepted Answer

Advertising specialties, also known as promotional products or swag, are items with the company's name, logo, or message that are given away as promotional tools. Premiums are a type of sales promotion that offers a free or discounted item with the purchase of a product or service. Heuristics and mnemonics are cognitive tools used to aid memory and decision-making and are not related to promotional products.

Products Such as Free Pens, Calendars, and Coffee Mugs Featuring