Woodlot Inc. is a furniture manufacturing company that has recently started its operations. It employs promotional strategies to create brand awareness and stimulate demand for its products. Since the company is still in its inception, it also wants to use a support medium that can point consumers in the direction in which they can purchase furniture for their household. Which of the following support media is best suited to Woodlot's purpose?

Question

Quizplus · Accepted Answer

Yellow Pages advertising is a support medium that helps consumers find where they can purchase products, making it suitable for Woodlot Inc.'s purpose of directing consumers to their furniture.