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An Agreement Which States That Rochelle Brand Cosmetics Would Pay

Question 88

Multiple Choice

An agreement which states that Rochelle brand cosmetics would pay a fee to have its products prominently featured in twenty episodes of the soap opera Proclivity is an example of:


A) product placement.
B) specialty advertising.
C) promotional products marketing.
D) guerrilla marketing.
E) buzz advertising.

Correct Answer:

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