The creation of video and/or music content by an advertiser in an attempt to engage viewers while advertising its product is known as:
A)video on demand.
B)digital advertising.
C)product integration.
D)buzz marketing.
E)advertainment.

Question

Quizplus · Accepted Answer

The term used to describe the creation of video and/or music content by an advertiser in an attempt to engage viewers while advertising its product is "advertainment." Advertainment refers to the blending of advertising and entertainment, with the aim of creating content that is enjoyable to watch while still promoting a product or service.

The Creation of Video And/or Music Content by an Advertiser