Till recently, magazines focused on increasing their circulation under the assumption that higher circulation meant higher advertising rates.
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Q9: Many papers include magazine-type supplements, primarily in
Q10: Newspapers do not offer advertisers any flexibility.
Q11: Most weekly newspapers originate in metropolises and
Q12: Although TV accounts for the largest dollar
Q13: Circulation fluctuates from issue to issue, particularly
Q15: The front cover of a magazine is
Q16: Newspapers and magazines are referred to as
Q17: The retail trading zone is a market
Q18: The rates paid by general advertisers are,
Q19: Newspaper ads are unlikely to have any
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