Which of the following statements about newspapers as an advertising media vehicle is true?
A)Newspapers are the primary advertising medium in terms of ad revenue but not in terms of number of advertisers.
B)Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers.
C)A primary feature of newspapers is that they can survive without any advertising revenue.
D)Consumers view newspapers as their primary source of entertainment.
E)The popularity of newspapers as an important media vehicle to advertisers has drastically declined because of the competition from the broadcast media.

Question

Quizplus · Accepted Answer

Newspapers are primarily used by local businesses as a source of advertising due to their ability to target specific geographic areas. However, large national advertisers also use newspapers as a way to reach a specific demographic or geographic region. While newspapers are still a significant player in the advertising industry, their importance has decreased due to the rise of digital media.

Which of the Following Statements About Newspapers as an Advertising