Newspapers and magazines are often referred to as high-involvement media because:

Question

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Newspapers and magazines require consumers to expend some effort to process the information they provide. This is because these mediums provide a lot of information and require readers to actively read and interpret the content. This makes them high-involvement media as opposed to low-involvement media such as television or radio, where consumers can passively receive the messages without much effort.

Newspapers and Magazines Are Often Referred to as High-Involvement Media