Velocity Inc. makes shoes for athletes. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. These individuals would be willing to pay over $200 for a good pair of running shoes. In order to reach this market, Velocity should use:

Question

Quizplus · Accepted Answer

Regional editions of specialty magazines would be the best choice for reaching the target market of competitive long-distance runners in the Pacific Northwest region. These magazines would likely have a specific focus on running, allowing Velocity to directly target their desired audience with advertisements and product features. Additionally, regional editions ensure that the target market is within the distribution area of the magazine, providing a highly effective method for reaching potential customers with a strong interest in the product.