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A Company That Manufactures Paintball Equipment Might Prefer to Advertise

Question 51

Multiple Choice

A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to:


A) the wider reach of specialized publications.
B) the greater audience selectivity of specialized publications.
C) fewer ads and less clutter in specialized publications.
D) the higher degree of pass-along readership.
E) the greater creative flexibility available in specialized magazines.

Correct Answer:

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