Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called:
A)gatefolds.
B)bleed pages.
C)overscans.
D)overruns.
E)total page ads.

Question

Quizplus · Accepted Answer

Magazine advertisements that extend to the end of a page, without leaving any margin, are called bleed pages. This is because the advertisement is designed to "bleed" off the edge of the page. Bleed pages are generally more eye-catching and visually appealing than ads with margins, but they can also be more expensive to produce. Gatefolds, on the other hand, are advertisements that fold out from the center of the magazine, while coverscans refer to the process of scanning the cover of a magazine for online display. Overruns refer to the printing of more copies than ordered. Total page ads are not a commonly used industry term.

Magazine Advertisements That Extend to the End of a Page