Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication?
A) Services
B) Permanence
C) Prestige
D) Creative flexibility
E) Geographic selectivity
Correct Answer:
Verified
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