Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. This activity is referred to as _____ basis.

Question

Quizplus · Accepted Answer

This activity is an example of controlled circulation, which means that the publisher controls who receives the publication based on specific criteria, such as job title or industry. The goal is to ensure that the publication is being sent to individuals who have decision-making power within companies and are likely to purchase the advertised products or services. Pass-along circulation refers to the number of additional individuals who may read a publication after it has been received by the primary subscriber, while guaranteed circulation refers to a promise made by the publisher to advertisers regarding the number of copies that will be distributed. Primary circulation and principal-circulation are not commonly used terms in relation to circulation numbers.

Many Business Magazines Are Sent Free to Individuals Who, a Publisher