During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. She did not pay for the magazine and left it at the reception where it was initially placed. This scenario is an illustration of:

Question

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This scenario is an example of pass-along readership as Lily did not purchase the magazine, but read and left it at the reception for others to read. Pass-along readership refers to the number of people who read a publication without actually buying it, such as borrowing it or receiving it as a gift.

During Her Visit to a Beauty Salon, Lily Browsed Through