Newspapers generally offer more _____ than any other medium except direct mail.

Question

Quizplus · Accepted Answer

Newspapers offer geographic selectivity through their distribution in specific regions or communities, allowing advertisers to target their desired audience in a particular area. Direct mail offers the highest degree of selectivity as it is sent directly to individual households or businesses, but newspapers come in second in terms of selectivity. Digital imaging, color advertising, permanence, and creative options are not necessarily unique to newspapers and can also be found in other advertising mediums.

Newspapers Generally Offer More _____ Than Any Other Medium Except