Due to its ability to reach large audiences in a cost-efficient manner, TV is a popular medium among companies selling mass-consumption products.
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Verified
Q8: Advertisers who are seeking a very specific,
Q9: Radio has evolved into a primarily local
Q10: The first-run syndication market does not include
Q11: Designated market areas (DMAs), in practice, are
Q12: Radio often provides advertisers with a very
Q14: Audience share is always higher than the
Q15: In network advertising, the advertiser has to
Q16: Zero-TV households are homes that have stopped
Q17: Scatter market is a buying period that
Q18: An advantage of radio as a medium
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