Ratings points can be used by advertisers as measures for audience size and commercial rates.
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Q2: Spot advertising is more easily acquired by
Q3: The average quarter-hour rating (AQH RTG) expresses
Q4: The interaction of sight and sound in
Q5: Increased penetration of DVRs has led to
Q6: Radio commercials are expensive to produce.
Q8: Advertisers who are seeking a very specific,
Q9: Radio has evolved into a primarily local
Q10: The first-run syndication market does not include
Q11: Designated market areas (DMAs), in practice, are
Q12: Radio often provides advertisers with a very
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