_____ refers to commercials on local television stations for which the advertisers negotiate directly with the individual stations.

Question

Quizplus · Accepted Answer

Spot advertising refers to commercials that are negotiated directly between the advertiser and individual local television stations, as opposed to network advertising, which involves national ad campaigns placed on all affiliates of a TV network. Regional advertising may refer to ads that target a specific geographical region, but it does not necessarily involve individual station negotiations. Syndicated advertising involves placing the same ad on multiple stations or channels, while rep advertising involves using a sales representative to negotiate placements on behalf of the advertiser.

_____ Refers to Commercials on Local Television Stations for Which