Under a _____ arrangement, national advertisers can participate in the syndication market with the convenience of a network-type media buy, while local stations get free programming as well as some advertising time to sell to local or spot advertisers.

Question

Quizplus · Accepted Answer

The description mentions that both national advertisers and local stations benefit from this arrangement, receiving programming and advertising time respectively. This aligns with the concept of barter syndication, where the syndicator provides programming in exchange for advertising time on the local station. Therefore, the best choice is C: barter syndication. Choices A and B imply a more one-sided arrangement, where a sponsor or participant provides funding but may not receive programming in return. Choices D and E are not accurate descriptors of this type of syndication.

Under a _____ Arrangement, National Advertisers Can Participate in the Syndication