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Companies Prefer Sponsorship Arrangements for Buying Advertising Time Because

Question 79

Multiple Choice

Companies prefer sponsorship arrangements for buying advertising time because:


A) it allows companies to capitalize on the image of a high-quality program.
B) it gives the advertiser less control over the placement and the length of its commercials.
C) it is relatively inexpensive.
D) sponsoring a show enables the advertiser to run more commercials per hour since time regulations do not apply.
E) it broadens advertising reach, saves money, and reaches a more aggregated market when compared to buying national spots.

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