Which television daypart has the highest rates and is dominated by national advertisers?

Question

Quizplus · Accepted Answer

Prime time typically has the highest rates and is dominated by national advertisers. This is because it is a time when a large portion of the population is watching television and advertisers can reach a broad audience with their messages. Daytime and late fringe have lower rates and are more likely to be filled with local or direct response advertisers. Early fringe and late news may have some national advertisers, but not to the same extent as prime time.

Which Television Daypart Has the Highest Rates and Is Dominated