The _____ in the U.S. provides local audience measurement for television.

Name: The _____ in the U.S. provides local audience measurement for television.
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Question

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The Nielsen Station Index provides local audience measurement for television in the U.S. RADAR measures national radio audiences, Arbitron measures local radio audiences, and Roy Morgan Research and Burke Research are both market research companies based outside of the U.S. and do not provide television audience measurement in the U.S.