The audio portion of a television commercial is often implanted into the radio spot for the same product. This is known as:
A) positioning.
B) image transfer.
C) cross-beaming.
D) zapping.
E) zipping.
Correct Answer:
Verified
Q109: Which of the following statements about radio
Q110: Which of the following statements describes a
Q111: Advertisers use the image transfer process in
Q112: Today, the Nielsen Television Index provides weekly
Q113: The relatively low cost of radio advertising
Q114: With respect to the basic estimates in
Q115: With respect to the basic estimates in
Q116: A major threat to conventional broadcast radio
Q118: The Cross-Platform Campaign ratings measure:
A)the number of
Q119: _ is defined as the estimated total
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