The situation analysis precedes the marketing and creative strategy plan in the media plan development process.
Correct Answer:
Verified
Q2: The brand development index (BDI) uses information
Q3: Availability of new media and the rising
Q4: The survey of buying power index is
Q5: One of the advantages of the continuity
Q6: Radio advertisements have better flexibility than magazine
Q8: Media strategies refer to the available delivery
Q9: The primary objective of _ is to
Q10: The lack of audience information is a
Q11: The cost-effectiveness of advertisements in newspapers is
Q12: One of the advantages of direct mail
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