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Regal Foods Corp

Question 52

Multiple Choice

Regal Foods Corp., a packaged foods manufacturer, wishes to determine the percentage of Umber coffee sold in a geographic area as compared to the percentage of the total population in this market. The most appropriate index to use would be:


A) survey of buying power index.
B) brand development index.
C) category development index.
D) Dow Jones sustainability index.
E) consumer price index.

Correct Answer:

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