Which of the following situations offers an advertiser the least attractive marketing opportunity?
A) High brand development index (BDI) and high category development index (CDI)
B) High brand development index (BDI) and low category development index (CDI)
C) Low brand development index (BDI) and high category development index (CDI)
D) Low brand development index (BDI) and low category development index (CDI)
E) High survey of buying power index and high brand development index (BDI)
Correct Answer:
Verified
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Q43: After calculating both the brand development index
Q44: The rate of product usage in a
Q46: When the most effective media exposes people
Q47: After calculating both the brand development index
Q48: When the range of a media exceeds
Q49: The category development index is similar to
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