Television commercials for Halo laundry detergent are aired several times a day, on various cable networks, throughout the year. Advertisers of Halo believe that this will serve as a constant reminder of the brand to the consumers. Media planners of Halo are likely to be using a(n) _____ scheduling method.

Question

Quizplus · Accepted Answer

The continuity scheduling method involves evenly spreading out advertising messages over a period of time, usually throughout the year. This seems to be the method used by Halo as they air their commercials several times a day on various cable networks throughout the year, instead of a more sporadic or seasonal approach.

Television Commercials for Halo Laundry Detergent Are Aired Several Times