New brands or products need a very high level of reach:
A)in order to minimize the waste coverage.
B)to make all potential buyers aware of the new entry.
C)because they have an associated problem of overexposure.
D)since they have low brand and category development indices.
E)to facilitate continuity scheduling.

Question

Quizplus · Accepted Answer

When a new brand or product is introduced, it is important to reach as many potential buyers as possible in order to make them aware of the new entry. This helps build initial brand recognition and establish a customer base. Therefore, choice B is the correct answer. The other options are not applicable or relevant to this scenario.

New Brands or Products Need a Very High Level of Reach