Whizz soda aired its TV commercial during the season premiere of Detective Drake. Subsequently, it also aired the commercial during the following program, which was a reality show. A certain percentage of people viewed both programs and were exposed to the ad twice. This overlap is referred to as:
A) duplicated reach.
B) facsimile promotion.
C) advertising replication.
D) duplicated frequency.
E) flighting.
Correct Answer:
Verified
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