_____ of a medium or media vehicle is the actual total cost required to place an advertising message.
A) Net contribution margin
B) Net cost
C) Absolute cost
D) Relative cost
E) Cost per media (CPM)
Correct Answer:
Verified
Q87: Which of the following is an example
Q88: Duplicated reach:
A)indicates potential new exposures.
B)reduces waste coverage.
C)reinforces
Q89: Which of the following is a creative
Q90: Most viewers of the sitcom, Blonde Dream,
Q91: _ is a figure used by advertisers
Q93: _ refers to the number of persons
Q94: _ are based on the total audience
Q95: _ is a summary measure that combines
Q96: Gross ratings points (GRPs) can be calculated
Q97: The concept of _ is based on
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