An international denim brand asks its advertising agency to create a campaign to instill an emotional connect to the brand in young people all over the world. The agency is asked to focus on the adventure-seeking nature of the youth. In the given scenario, the brand is trying to come up with a(n) _____.

Question

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The brand is asking its advertising agency to create an advertising campaign to instill an emotional connect with young people all over the world by focusing on their adventure-seeking nature. This indicates that the brand is trying to come up with an advertising appeal that will resonate with its target audience.

An International Denim Brand Asks Its Advertising Agency to Create