The ad for F.N. Inc., an investment bank, states that the company is "Ranked #1 by the Trading World Magazine." In this scenario, the ad is using a(n) _____ appeal.

Name: The ad for F.N. Inc., an investment bank, states that the company is "Ranked #1 by the Trading World Magazine." In this scenario, the ad is using a(n) _____ appeal.
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Question

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The ad is using a competitive advantage appeal by highlighting that the company is ranked #1 by a reputable magazine, which sets them apart from their competitors.

The Ad for F