Research shows that consumers perceive McNight beer as strong, bold, and adventurous. This is an example of how consumers assign a _____ to a brand.
A)product rank
B)personality
C)product feature
D)unique selling proposition
E)market rank

Question

Quizplus · Accepted Answer

Consumers assigning personality traits to a brand is a common phenomenon in marketing. In this case, the consumers perceive McNight beer as strong, bold, and adventurous, which are all personality traits.

Research Shows That Consumers Perceive McNight Beer as Strong, Bold