The argument by famous advertising man David Ogilvy that "what you say in advertising is more important than how you say it" suggests that:
A)advertising appeal is more important than the way it is executed.
B)advertising execution is more important than the appeal.
C)advertising appeals and executions are equally important.
D)advertising execution is more important than message content.
E)a product is more important than its creative appeal.

Question

Quizplus · Accepted Answer

David Ogilvy's argument emphasizes the importance of the message content or appeal in advertising over the execution or creative aspect. He believes that the message and the actual content of the advertisement are crucial to its effectiveness in attracting and convincing potential customers.

The Argument by Famous Advertising Man David Ogilvy That "What