In a television ad, actor and noted animal lover Betty White praised, Frontline, a flea and tick treatment, for the way it protects her dogs and cats. Which of the following types of advertising execution has been illustrated in this scenario?

Question

Quizplus · Accepted Answer

The scenario illustrated the use of Testimonial advertising execution, where the testimony of Betty White is used to endorse Frontline as an effective flea and tick treatment for pets.

In a Television Ad, Actor and Noted Animal Lover Betty