An ad for a new hatchback shows four college students hunting for a parking place in a large, nearly-full parking lot. When they finally find a spot and park the car, they discover that they can't open the doors to get out. One of them opens the hatchback and the commercial ends with them exiting the car through the hatchback. This commercial uses:
A)dramatization with a humorous appeal.
B)animation with the intent of creating a personality brand.
C)slice-of-life with a fear appeal.
D)demonstration with an emotional appeal.
E)straight sell with a humorous appeal.

Question

Quizplus · Accepted Answer

The ad uses dramatization to show a common problem that many drivers face in a humorous way. The situation is relatable and the resolution of using the hatchback creates a positive association with the car.

An Ad for a New Hatchback Shows Four College Students