CL Inc., a manufacturer of maternity clothes for businesswomen, wishes to launch a new advertising campaign. In order to obtain a better idea about the clothes worn by pregnant women, the creative team visits obstetrician's offices and maternity shops at the mall to gain some information. These visits are most likely a part of the _____ step of the creative process as outlined by Graham Wallas.

Question

Quizplus · Accepted Answer

The visits to obstetrician's offices and maternity shops are conducted to gather information and prepare for the advertising campaign, making it a part of the preparation step of the creative process.

CL Inc, a Manufacturer of Maternity Clothes for Businesswomen, Wishes to to Launch