Emma has been hired to promote a membership-only genealogical website, which provides demographic information on over one billion people. She has gathered all the relevant environmental information and has studied the project closely. Meanwhile, she is also assigned another project. She decides to work on the new project and put the genealogical project completely out of her conscious mind, so that ideas can materialize in the meanwhile. Emma is in the _____ step of the creative process outlined by Graham Wallas.

Question

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Emma is in the incubation step of the creative process as she has put the genealogical project out of her conscious mind, allowing for new ideas to form subconsciously. This is the third step in Graham Wallas' creative process.

Emma Has Been Hired to Promote a Membership-Only Genealogical Website