For weeks, Amy had been trying to come up with a creative approach to advertise light bulbs. One morning, a great idea for a creative light bulb advertising campaign just seemed to pop into her head. She picked up a note pad and wrote down her thoughts. In terms of the creative process outlined by Graham Wallas, Amy experienced the _____ step.
A)immersion
B)verification
C)revision
D)illumination
E)incubation

Question

Quizplus · Accepted Answer

The step in the creative process where Amy had a sudden realization of a solution to her problem is referred to as "illumination" or the "Aha!" moment. This is when the solution or idea becomes clear and apparent to the individual after a period of incubation and immersion in the problem. The other steps in the creative process are preparation, incubation, and verification. Revision is also a step but is typically undertaken after the idea has been developed further.

For Weeks, Amy Had Been Trying to Come Up with a Creative