Tiffany is the creative director of an ad agency. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. This information is part of:

Question

Quizplus · Accepted Answer

The information Tiffany is reviewing is part of general preplanning input, which involves gathering background information and data on the market, competitors, target audience, etc. This input is important in developing an effective creative strategy.

Tiffany Is the Creative Director of an Ad Agency