_____ is a research technique whereby consumers are asked to generate an exhaustive list of things that bother them or difficulties they encounter when using a product or service.
A)Bait-and-switch modeling
B)Market positioning
C)Perceptual mapping
D)Problem detection
E)Market profiling

Question

Quizplus · Accepted Answer

The research technique described is called problem detection, where consumers are asked to identify any issues or difficulties they face when using a product or service. Option A, bait-and-switch modeling, refers to a type of fraud in which a seller lures a customer with a product or service and then substitutes something else. Market positioning (B) and perceptual mapping (C) are both marketing strategies used to understand consumers' perceptions and preferences of a product or service. Market profiling (E) refers to the process of creating a profile of a brand's ideal customer.

_____ Is a Research Technique Whereby Consumers Are Asked to Generate