_____ is a research method whereby around 10 to 12 consumers from the target market are led through a discussion regarding a particular topic.
A)Regression analysis
B)Focus group
C)Guided search
D)Market mapping
E)Out-group study

Question

Quizplus · Accepted Answer

The research method described in the statement is known as a focus group. It involves gathering around 10 to 12 individuals from the target market to engage in a discussion about a particular topic. The objective is to gain insights into consumer attitudes, perceptions, beliefs, and behavior in relation to the product or service being researched.

_____ Is a Research Method Whereby Around 10 to 12