In an advertising agency, who among the following is usually responsible for preparing the creative brief?

Question

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The account manager is usually responsible for preparing the creative brief in an advertising agency as they are the primary point of contact with the client and understand the objectives and requirements of the advertising campaign. The creative brief is a document that outlines the strategy, target audience, messaging, and deliverables for the advertising campaign, which the account manager is responsible for communicating to the creatives in the agency. The other options are not typically involved in preparing the creative brief.

In an Advertising Agency, Who Among the Following Is Usually