Defining the communications goals to be accomplished and estimating the costs associated with the performance of the necessary strategies and activities are steps in the _____ method of budgeting.
A)competitive parity
B)payout planning
C)ROI
D)return on investment
E)objective and task

Question

Quizplus · Accepted Answer

The objective and task method of budgeting involves setting specific communication goals and determining the strategies and activities needed to achieve them, along with estimations of associated costs. This approach allows for a more tailored and effective communication plan, as opposed to simply basing the budget on competitors' spending or a set percentage of sales.

Defining the Communications Goals to Be Accomplished and Estimating the Costs