An ad for Kool Kids, a kidswear company, is featured in the August issue of a teen magazine, Teen 360. The ad shows children between the ages of 3 and 12 on a ramp. In terms of the response stages of the persuasion matrix, the ad is ineffective in reaching the intended target audience, the parents, because:
A)its portrayal is offensive.
B)it contains jargons that are incomprehensible to the target audience.
C)the media channel used is inappropriate.
D)of the extensive clutter.
E)it is not endorsed by a celebrity parent.

Question

Quizplus · Accepted Answer

The ad is featured in a teen magazine, Teen 360, which indicates that the media channel used is inappropriate as the intended target audience, the parents, may not be reading or have access to the magazine. Therefore, the ad may not reach the parents effectively, making it ineffective in terms of the response stages of the persuasion matrix.

An Ad for Kool Kids, a Kidswear Company, Is Featured