A fatal accident at the production facility of GA Inc., a mobile manufacturer, has killed 58 factory workers. The company is now perceived negatively among customers. In an attempt to revive its reputation, the company has hired Adam Murphy, a popular golfer, as its spokesperson. Murphy is a distinguished personality and is well-known for his philanthropic activities. Murphy, being a credible source, can help GA restore its tainted reputation by:
A)acting as a positive source derogation.
B)inhibiting counterarguments about the company and its products.
C)eliminating advertising clutter.
D)attempting to change consumer buying patterns.
E)stimulating consumers to purchase the company's products.

Question

Quizplus · Accepted Answer

Adam Murphy, as a credible and well-respected figure, can help inhibit counterarguments about the company and its products by lending his positive image and trustworthiness to the brand, potentially shifting public perception.

A Fatal Accident at the Production Facility of GA Inc