A commercial for a floor cleaner shows a young mother cleaning her kitchen floor after feeding her toddler. The commercial is considered to be effective because it utilizes high source similarity. This is an example of a _____ commercial.
A)comparative
B)reputational
C)slice-of-life
D)spokesperson-oriented
E)power-based

Question

Quizplus · Accepted Answer

The commercial depicts the realistic situation of a young mother cleaning her kitchen floor after feeding her toddler, which is a common and relatable scenario for many viewers. This approach is known as a slice-of-life commercial, which aims to portray real-life situations and experiences to connect with the audience. The use of high source similarity, where the spokesperson resembles the target consumer, also enhances the effectiveness of this commercial.

A Commercial for a Floor Cleaner Shows a Young Mother